PATNA: Bihar CM Nitish Kumar on Saturday called for proper branding of khadi produced in Bihar for increasing its demand in national and international markets, especially among the Gen Y. He said the state’s industries department would go for branding of finer quality of khadi clothes, with new-era designing, to attract the new generation and members of high income group. For this, the department has entered into an agreement with National Institute of Fashion Technology (NIFT), Patna.
The CM also released the logo of ‘Bihar Khadi’ and bar code to be used on the khadi produced in the state.
He said the state government was ready to provide financial and administrative support for rejuvenating khadi industry in Bihar, but people in this sector would have to ensure “quality and durability” of their products to compete in the market. “If khadi products are not durable, common people will not purchase them,” he said.
Nitish further said there was tremendous scope for developing ready-made garment industry in Bihar. People in khadi industry should also think over entering the ready-made garment field.
He called upon the people engaged in khadi industry to raise their capabilities and increase production in this centenary year of Gandhi’s Champaran Satyagraha.
CM also laid the foundation stones for a new building of Bihar State Khadi Gramodyog Board. The new building will cost Rs17 crore. He also inaugurated the commencement of work on renovation of the existing Khadi Bhavan and its showroom near east Gandhi Maidan at the cost of Rs7 crore.
State’s industries minister Jai Kumar Singh and industries department principal secretary S Siddhartha also addressed the function. CM also distributed 1,000 Tripurari model spinning mills among the beneficiaries on the occasion.